Gimmicky Interactivity

I am an avid television watcher. This is probably what led me to my choice of major(Telecom). Throughout my many years of channel surfing I have always noticed elements of "interactivity" in certain shows. I place interactivity in quotations because I feel TV has yet to accomplish anything close to full interactivity. Anytime a network does try to add a bit of audience participation it always comes off as (because it is) gimmicky. The Price is Right, for example, was an early attempt at audience interactivity. By allowing random audience members to be chosen as contestants, and then actually become part of the show gave both the studio and viewing audience a false sense that they are, in fact, the show.

Fast forward to, oh I don't know, let's say.....2 months ago. During some airings of the MTV "reality" show The Hills I noticed that they had comments from the viewing audience display across the screen. Again, false interactivity. Gimmicky at best.

It was not until last night, did I see a show that truly came close to being an interactive show. The show I speak of is Fanarchy. Despite a host who poses questions, the entire show is created by fans of sports. I am not one for sports talk, and this is still somewhat gimmicky, but the fact that 90% of the show's content is created by the audience, it is the first time a show has used the audience as talent for the show.

I know this is getting long, so let me sum up. Television needs an update to its format, interactivity is the way to go. It has always been goal of mine to create a show that the audience truly felt like they were a part of. The easy part is out of the way, now the hard part is actually thinking of a non gimmicky way of doing this.

Comments

arturo said…
Interactive TV is one of the most sought-after solutions to counteract the effect that the Internet (a native interactive medium) has had on the Nielsen charts! There have been like you say many attempts, one that comes to mind is Accidental Lovers, where audience members send text messages to the show via their phones and this directly influences the plot. Finland, which is where the show originates, and Holland are probably the countries that have experimented successfully with these concepts. There are many popular massive "phone games" that people play.

As an article on ITV says: To be truly interactive, the viewer must be able to alter the viewing experience (eg choose which angle to watch a football match), or return information to the broadcaster. It only need in my opinion, the ability to actually change the result of the game!!! Now, that would be interactive :-D and certainly dangerous...
Lamesha said…
While watching the Hills and even America's Best Dance Crew, I never realized that there was interactivity going on right in front of me. People can go on their computers and post a comment about a certain part of a show, and it automatically will post on the television. People have different perspectives on the characters on the show, or the different dance moves.

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