LEGO's and interactive storytelling

When I watched the Bit by Bit video, I readily thought about Lego stuff, and how much LEGO can be used in interactive storytelling with children. I found this funny website where the author tells many bible stories trough Lego figurines...I would like more if it was animated and somehow interactive. I was just thinking about the infinite possibilities that real or virtual lego can bring when it comes to building objects or stories...