Whom does it serve?

In Brave New World, Huxley predicted that "... people will come to love their oppression, to adore the technologies that undo their capacity to think." I think we are at that time and space in the narrative of our created destiny, where we could, at the very least, engage in a frank discussion of the ethics and responsibilities that we have over the incredibly powerful, immersive, interactive digital environments that, like any technology is shaping our society and our own personal relationships with each other.

This is not an abstract issue of course. We are talking about entire industries, like the military-entertainment complex, that like the Davos video explains, have as their sole or at least their main purpose the control and indoctrination of their "customers", from the cradle to the grave, as Simone suggests in the previous post.

So, the question is, whom does it serve? what is it good for? In the balance of things, although difficult, it is not impossible, even in the lethargic state of our electronic dreams, to consider not only our human race, but the rest of the story as well, this interactive story where, yes, every single step, modifies the course of history and our own life.

Lately we have been talking about digital sweat-shops and child enslavement (I suggest not only the workers but the users as well) as an almost inevitable outcome of an industry that like most others, refuses to (from the top down) acknowledge their significant contribution to the alienation of people and the direction in which society, at a global level, seems to be headed.


This is one of seven videos, click on the thumbnails to advance to the next one or go to YouTube to watch it.

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