AR to treat fear of Cockroaches!

I was reading in Yahoo - Brazil about a project in which they are using AR to treat fear of cockroaches in people - see below, it is in Portuguese but you can check the technology. Then, I found this project (above) from people in Poland on a game that you use AR to "catch" the cockroaches - found pretty cool the idea of "catching" an object on the screen using AR, thought of how much we could incorporate in our project on Myths in the future, using different tools related to AR technology. But no cockroaches, pleaase...I had enough of them in the jungle (so many we would no bother killing...) I like them only in virtual worlds...

ARGH!